IrokoX, a Pan-African multi-platform
network has launched a new reality TV show, Afro All Stars League, with two of
Nigeria’s finest rappers, Ikechukwu and Lynxxx pitted against each other to
battle for supremacy in a head to head game of FIFA 2017.
Ikechukwu and Lynxx
The new TV show, a knockout
tournament between Africa’s biggest celebrities was conceived by IrokoX to
search for and crown the continent’s top gamer.
Each episode features two
celebrities battling head to head at the world’s best games, to clinch the
ultimate prize.
Speaking on the objectives of the
show, General Manager of IrokoX, Oluchi Enuha, said; Afro All Stars League has
been developed as an alternative medium for African celebrities to bring their
brand and products to new and highly engaged audiences. We developed it as a
vehicle to showcase an everyday side to media personalities in a way that
people can relate to.
The show is unscripted, and
entertaining to people from all walks of life. It also gives well-known
celebrities and brands a vehicle with which they can promote their new products
or their brand outside of generic content marketing.”
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